Our story

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1. Cover: a large black-and-white close-up of a Habring² watch dial – a chronograph with a moon phase and calendar sub-dials for date, month and weekday. A few letters of the month and weekday names are picked out in red. The black leather strap curves away at the bottom.It started with a kiss…

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1. A view over the rooftops and church towers of Dresden, with the river Elbe and its bridges winding through the city.Dresden. 2001.
2. A narrow close-up strip: Richard's dark eyes and eyebrows.
3. A second strip: Maria's eyes beneath her black fringe.
4. A third strip: Maria's smiling red lips.
5. Inside a train compartment. Richard, seen from behind, speaks to Maria, who sits opposite him by the window with a bag beside her, smiling.— Richard: "Hello, I'm Richard!"
6. Outside: a double-decker train rolls past the Dresden skyline with its domes and towers. The speech balloon comes from inside the train.— Maria: "Maria."
7. Close-up of a man's hands slipping a ring onto a woman's finger.12 months later…
8. Richard in a dark suit and Maria in a white dress kiss beneath a chandelier at their wedding.
9. Richard and Maria sit relaxed on a blanket, leaning against a tree trunk in the sunshine.— Maria: "It would be nice if we could do something together in the future."
10. A single tree on a green hill under a blue sky; a small cloud drifts by in the shape of a watch. The voice comes from behind the tree.— "I already have an idea…"

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1. A small Austrian town with a church tower, surrounded by forested hills. Two voices speak from among the rooftops.Völkermarkt / Austria, 2004. — "I would like to have a name that represents the two of us. ‘Maria and Richard Habring’ is too long on the dial." — "Hmm, how about…"
2. Maria, smiling, holds up a card reading “Habring²”. Richard, seen from behind, reacts.— Richard: "Yes – that's it!!!"
3. Richard sits at his watchmaker's bench in the background, holding up a loupe and beaming; Maria, in the foreground, turns towards him with a smile.A few months later… — Richard: "It's done, Maria!"
4. Close-up of a hand proudly holding up a watch with a white dial and small seconds sub-dial; lines radiate from it like a shine.— "Our first model – the ‘Time Only’!"
5. An industrial robot arm on an assembly line picks up watches.At a time when traditional watch making is in danger to be replaced by industrially mass-production…
6. Richard, in a white workshop coat, works on a movement with tweezers while Maria looks on closely.…Maria and Richard decide to stand against the trend and to keep the over 500 years old craft alive with their proprietary watches.
7. Maria sits at her office desk, laughing into the telephone, one hand on the head of the dachshund beside her.Much to the delight of passionate collectors who appreciate the down-to-earthness and honesty of the two watchmakers. — Maria: "We are pleased that you are happy with your model, Mr. Bond!"
8. A globe with speech balloons coming from different parts of the world.Around the world people are becoming aware of the small brand from Austria. — "Excellent!" — "Magnifique!" — "Perfecto!" — "壮大!"

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1. Line drawing of an open-backed watch showing its movement with gears and balance wheel.All models are subject to a high, self-imposed quality standard, from the design of their proprietary movement…
2. Maria, wearing a watch, kneels in a garden raking the soil with a hand rake; behind her, Richard rows a boat across a lake.…to the verification of suitability for everyday use.
3. Four riders on a long four-seater tandem bicycle – Richard at the front, Maria behind him, and two new team members, one of them waving – with a dachshund in the front basket.In order to be able to meet the demand of 200 watches per year, the team receives reinforcement.
4. A map of Switzerland, southern Germany and Austria, dotted with the names of around 25 suppliers – among them Dubois Dépraz, Mimotec, Blösch, Carl Haas, Kern, Meislitzer, Böhler and Hirsch – and a flag marked “H²” in southern Austria.At the same time, partnerships with various suppliers from the region are established and consolidated.
5. At an award ceremony, a giant screen shows a Habring² watch with a white dial and small seconds, next to the words “Winner Petite Aiguille: Habring²”. In front of it, Richard and Maria kiss at the lectern beside a golden hand-shaped trophy.Geneva, 2015… At the international Grand Prix d'Horlogerie, the “Felix” receives an award from a 14-member jury for its great “price/performance ratio”.

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1. Six watches stand in a row under spotlights against a black background, each labelled with its name.The Habring²-family is growing… Jumping Second, Erwin, Felix, Doppel Felix, Chrono Felix, Foudroyante.
2. On a stage framed by theatre curtains, four golden hand-shaped trophies stand in glass display cases on pedestals labelled 2012, 2013, 2015 and 2018.…and also the number of awards.
3. A garden party at night with fireworks. In the foreground Richard and Maria clink glasses of white wine and smile at each other; team members and friends stand around them. In the corner the dachshund holds up a sign. The illustrator's signature “Tim” is drawn on Richard's glass.Anniversary party, Völkermarkt 2019. Sign: To be continued…

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1. Seen from behind, Richard puts his arm around Maria as they watch the news on TV; a newsreader appears next to an image of the virus.Völkermarkt, March 2020… — A newsreader: "The novel coronavirus, which broke out in China at the end of 2019, has unfortunately now also reached Austria."
2. Richard and Maria talk in their living room.— Richard: "We have to be prepared for the possibility of a sharp decline in orders due to the pandemic." — Maria: "We'll manage – this wouldn't be the first crisis we've overcome together!"
3. A small sailing boat flying an Austrian flag, crewed by the team, braves a stormy night sea with lightning and towering waves, heading towards a sunlit island with palm trees. The dachshund barks from the top of the mast.And so, together with the crew and partners, we manoeuvre with confidence through the pandemic. — The dachshund: "Woof woof!*" *) Land ahoy!
4. Maria, in the foreground, greets two smiling new colleagues in white workshop coats.The team is getting bigger. — Maria: "Yay, even more womanpower – welcome on board, Tamara and Andrea!"
5. Richard pours red wine for Maria on the sofa; a red heart floats between them, and on the wall hangs a picture of the train in Dresden.24 May, 2021. — Richard: "Do you know what we are celebrating today?" — Maria: "Of course!" — Maria: "…It's been exactly 20 years since we met for the first time!"
6. A bright attic workshop with new workbenches and chairs; the dachshund stands on its hind legs pushing a chair into place. A voice calls from outside the picture.Everyone is pitching in to modernise the workshop. — "The chair a little more to the left!"
7. Maria, Richard and the dachshund, dressed in yellow, ride on a giant flying wristwatch through a night sky full of fireworks.With full vigour into the new year. — Richard: "Happy New Year 2022!"
8. A watch with a white dial and an additional hand. Two voices speak from outside the picture.The family of watches is growing… — "The Globetrotter! …No matter where you are in the world, thanks to the additional hand, you will always know what time it is at home." — "I instantly think of a few friends who will be happy about this feature!"

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1. Two chronograph watches: one with a white dial and black sub-dials on a striped textile strap, the other with a black dial on a black strap. Voices speak from outside the picture.…And growing. — "May I introduce: Doppel 38 and Chrono-Felix Top-Second!" — "Love at first sight!"
2. The Earth seen from space, with greetings coming from Italy, the Middle East and Southeast Asia.New partners are also being added all the time… — "Ciao!" — "Xin chào!" — "مرحبا" (Arabic for “hello”)
3. A sunny workshop: Maria in a striped top leans against a workbench, surrounded by three smiling watchmakers in white coats at their benches.More partners also means ‘more demand’! …The hard-working team now produces around 300 watches a year!
4. A group photo in the workshop: Richard and Maria with three visiting partners.‘The world comes to Völkermarkt’ – partners from Italy, California, Australia and Japan visit the company.
5. A rainbow arches over a meadow. On the left a rabbit marked 1972–2023 and a dove marked 1943–2024; beneath the rainbow a dachshund labelled “Mickey, 2011–2024”, dreaming of two figures running; on the right a puppy running, labelled “Oskar, April 2024”.Professionally, things couldn't be going better for our ‘watch couple’ – but privately, there are some serious setbacks to report. 2023 and the beginning of 2024 are overshadowed by the sad loss of dear family members.
6. Maria hikes through green hills with a red backpack, a dachshund puppy peeking out of it; Richard follows on the path behind. Two birds fly past a pale hourglass in the sky.…It is times like these that make you reflect more on your own life and remind you to savour the beauty of the moment more intensely.
7. A party under a banner reading “20 Years Habring²”, with balloons. Two watches with arms and legs clink champagne glasses (“Clink!”) while a dachshund puppy with a red bow tie sits beside them. The people are named underneath: Tamara, Richard, Maria and Andrea on the left; Oskar the puppy in the middle; Klaudia, Mathilde and Magdalena on the right. Margin credit: Artwork: COMICFACTORY.at2024: Anniversary celebration with Oskar and Josef!

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1. A bird's-eye view down the main street of Völkermarkt; two tiny figures stand on the pavement.Völkermarkt, early 2025. — Richard: "We've been in Völkermarkt for 20 years now, Maria." — "It's time for a change – let's be bold!"
2. Maria, in a blue dress, leans over a map on the table; Richard stands beside her, hand on his chin, thinking.The search for a new location begins… — Maria: "What do you think of Graz?" — Richard: "Hmm, in terms of location, it's very good in principle – but a tad too big for our needs."
3. A green map of the region showing Völkermarkt, Graz, Leibnitz, Maribor and Varaždin; a finger points at Leibnitz.— "And Leibnitz? …That would be a pleasant size." — "A possible candidate! Let's take a look around there."
4. The main square of Leibnitz with a column topped by a statue of the Virgin Mary, old town houses and a church tower.Leibnitz is convincing! …Thanks to its good infrastructure, lively city centre, proximity to the airport and better opportunities for finding new employees.
5. Movers carry furniture into a removal truck; Richard pushes a hand truck on which Maria sits, laughing, among moving boxes.Now the hard work begins: organising, packing boxes, transporting. Operations are scheduled to resume at the new location on 1 July. Will our watch couple make it?
6. The truck drives away past a crossed-out Völkermarkt town sign, through grey-green hills.Goodbye Carinthia…
7. The truck arrives at the Leibnitz town sign under a bright blue sky, with a church spire on the horizon. A cheer comes from the truck.…Hello Styria! — "Yay!"
8. A modern, multi-storey building with curved, stacked floors and long bands of windows – the new location.On 1 July, the time has come: operations are set to resume at the new location – with both the old and new team members!
9. A text box, linked by an arrow to the previous panel, with news about the team.Klaudi is taking her well-deserved retirement on 31 July. Mathilde will continue to assist with the transition phase until 31 August, commuting between Völkermarkt and Leibnitz. Tanja is joining the office and taking over Klaudi's position. Tamara is moving to Styria and is looking forward to greater mobility thanks to the proximity to the airport. Stefan joins the team.
10. Oskar the dachshund lounges contentedly in a Styrian vineyard, wearing a green hat and holding a glass of white wine, with a wooden wind rattle turning on the hill behind him.And Oskar? …He has quickly settled into his new home.* *) Barking was already something he knew how to do before ;)